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2012 Response Rate Report
Product Code: 9541
Author: Yory Wurmser
Publisher: DMA
Date of Publication: June 2012

List Price: $499.00
DMA Member Price: $249.00


This eighth edition of DMA's Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provides richer industry-level data than was possible before. As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm's marketing performance.
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