Go To Home Page  
 
SIGN IN
Members must
sign on for
member prices


Purchase
Electronic Copy


 

 

 

 

 


BOOKSTORE HOME | RESEARCH REPORTS | BOOKS |   VIEW CART | SEARCH
DMA/Winterberry Group Quarterly Business Review: First Quarter of 2012
Product Code: 9540

List Price: $49.95
DMA Member Price: $0.00


The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2012 tracks trends in six key economic indicators:

  • DM Spending
  • DM-Produced Revenue
  • Profitability
  • Staffing
  • Media Mix
  • Factors Affecting Direct & Digital Marketing

Although QBR has guided marketers for nearly a decade, this edition represents a completely revamped format, which we expect will provide a more concise yet in depth view of trends that affect short-term business forecasts.

This report is produced four times a year as part of a parternship with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase shareholder value.


To access your electronic version of all reports purchased, please sign in and click on My Downloads located at the top left side of the website.
© xSEDirect Marketing Association   |   Privacy Statement   |   Copyright Statement   |   Return Policy
1120 Avenue of the Americas, New York, NY 10036   |  P 212.768.7277   |  F 212.302.6714