The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2012 tracks trends in six key economic indicators:
- DM Spending
- DM-Produced Revenue
- Media Mix
- Factors Affecting Direct & Digital Marketing
Although QBR has guided marketers for nearly a decade, this edition represents a completely revamped format, which we expect will provide a more concise yet in depth view of trends that affect short-term business forecasts.
This report is produced four times a year as part of a parternship with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase shareholder value.