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The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2011 -2012 Edition
Product Code: 9532
Author: DMA
Publisher: DMA
Date of Publication: October 2011
ISBN Number: 978-0-9833791-1-9
Edition: 14th Edition

List Price: $595.00
DMA Member Price: $295.00


The best way to thrive in uncertain times is with powerful information. For direct marketers, no other report covers the full range of insights found in The Power of Direct Marketing.


The 2011 - 2012 edition provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy. 


Access the latest top-line data, highlighting:

  *Return on Marketing Investment
  *DM Advertising Expenditures
  *DM-Driven Sales
  *DM-Driven Employment
  *DM Impacts by State and by Industry


Data is broken down by channel, industry, and business model including:

  *15 major channels:

     •Direct mail (Non-catalog)
     •Direct mail (Catalog)
     •Telemarketing
     •Email 
     •Internet Display Advertising
     •Search Engine Marketing
     •Social Networkng sites
     •Internet (Other)
     •Mobile
     •Direct Response Television 
     •Direct Response Radio 
     •Direct Response Magazines 
     •Direct Response Newspapers 
     •Direct Response Insert Media
     •Other

   *52 major industry groupings<

   *50 states and DC

   *4 intended purpose categories:

     •Direct order
     •Lead generation
     •Retail purchase
     •Fundraising  

  *2 major markets:

     •Business-to-Consumer 
     •Business-to-Business


Power your strategic decisions with The Power of Direct!


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