The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2011 tracks trends in six key economic indicators:
- DM Spending
- DM-Produced Revenue
- Media Mix
- Performance by Media.
Find out how direct and digital marketers are responding to the slow recovery in the overall US economy. QBR is an ideal way to anticipate business trends and help in your short-term business forecasts.
This report is produced four times a year as part of a parternship with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase shareholder value.