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2012: Email in Action
Product Code: 9536

List Price: $99.00
DMA Member Price: $0.00


2012: Email in Action is a joint study by the Email Experience Council of DMA and Econsultancy. The report presents latest email trends identified in a survey of nearly 500 client-side marketers, agencies and email services companies.Some claim that email is in decline as consumers adopt social and mobile media. This study looks at the evidence to see to whether this assertion is backed by reality. The conclusion? Email is evolving but continues to be an indispensible marketing channel. Specific topics include: current challenges to email marketing, the relationship between email and social media, segmentation of emails, automation in email generation and delivery, success metrics and budgetary share.
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