Direct marketers have always adapted to take advantage of the latest media technologies. With the continued emergence and development of online and mobile channels, staying on top of trends has never been harder to do. DMA and David Shepard Associates (DSA) have collaborated to provide some clarity with their Digital Marketing Practices and Trends.
Based on the responses of over 500 direct marketers from November and December 2009, this report presents 28 charts accompanied with analysis by DSA experts. The result is a good overview of how direct marketers are using digital media, and what they plan to do in the near future. Chapters cover:
- Marketing objectives
- Major types of digital advertising
- Social media usage
- Marketing budget allocations
- Targeted marketing messages
- Key performance indicators
All data is broken down by primary market (B2B vs. B2C) and key B2C verticals.