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Digital Marketing Practices in the US and Canada: Navigating the Digital Labyrinth
Product Code: 9527

List Price: $199.00
DMA Member Price: $99.00


DMA partnered with Ipsos Reid Marketing and the Canadian Marketing Association (CMA) to publish Digital Marketing in the US and Canada, which compared trends in usage, familiarity and sentiments regarding digital marketing channels in the US and Canada. Based on a survey of 470 Canadian and American marketers and agencies, this report covers:

  1. Familiarity and Usage of:
    • Email Marketing
    • Paid Search
    • Search Engine Optimization
    • Interactive Consumer Websites
    • Blogs/Microblogs
    • Online Display Ads
    • Mobile Marketing
    • Viral Marketing
    • Digital-Out-of-Home
    • Social Network Marketing
    • Online Video
    • Interactive Gaming Advertising
    • Behavioral Advertising
  2. Trends in Attitudes and Media Spend
  3. Best Practices in Digital Marketing
  4. Leading Brands as Viewed by Marketers

All charts compare responses from Canada and the US.


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