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DMA 2010 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks
Product Code: 9515

List Price: $235.00
DMA Member Price: $130.00


The 2010 edition offers a concise overview of vital direct marketing information, set in an easy-to-use format, from more than 75 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report will arm you with the facts you need. The 2010 Statistical Fact Book is the source for benchmarks on campaign response, projections for media spending in coming years, breakdowns of production costs, revenues, and expenditures, and much, much more.


Chapters cover:

  • Catalog
  • Consumer Demographics
  • Direct Mail
  • Direct Marketing Overview
  • Email
  • Financial Services
  • Hispanic Market
  • Internet
  • Mobile
  • Nonprofit
  • Social Media
  • USPS Information

What's New?

  • 27% more pages of information than found in the 2009 Edition
  • Chapters on mobile marketing and social media

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