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DMA/Winterberry Group Quarterly Business Review, 1st Quarter of 2010
Product Code: 9519

List Price: $49.95
DMA Member Price: $0.00


The DMA/Winterberry Group Quarterly Business Review for the 1st Quarter tracks trends in six key economic indicators:

  • DM Spending
  • DM-Produced Revenue
  • Profitability
  • Staffing
  • Media Mix
  • Performance by Media.

Find out whether the direct and digital marketing community is spending more – and on what – after two years of recession.

This report is the second edition under a parternship with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase shareholder value. Together, DMA and Winterberry revitalized a report that has served the marketing community for seven years.


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