The DMA/Winterberry Group Quarterly Business Review for the 1st Quarter tracks trends in six key economic indicators:
- DM Spending
- DM-Produced Revenue
- Media Mix
- Performance by Media.
Find out whether the direct and digital marketing community is spending more – and on what – after two years of recession.
This report is the second edition under a parternship with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase shareholder value. Together, DMA and Winterberry revitalized a report that has served the marketing community for seven years.