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Quarterly Business Review: 2nd Quarter of 2009
Product Code: 9493

List Price: $49.95
DMA Member Price: $0.00


Findings include:

  • Q2’s Revenue vs. SQLY (Same Quarter Last Year) Index remained at a record low of 38 for the second quarter in a row.
  • Direct marketers are slightly less pessimistic about their revenue projections for Q3 compared with their projections for Q2 (47 vs. 43).
  • Despite weak revenue, profits have stayed strong, with an index reading of 61, up three from Q2.   
  • And much more!

The DMA's Quarterly Business Review (QBR) allows direct marketers, agencies, and suppliers to benchmark their performance on such key metrics as current and projected revenue, profits, ROI, sales, employment, and a wide range of expenditure areas.

Marketer data is regularly broken out for Business-to-Business, Business-to-Consumer, and Catalog Marketer segments.

In the QBR index, a score of 50 represents no change in performance. Scores above 50 represent growth, and those below 50 represent a decline.


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