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Quarterly Business Review: 1st Quarter of 2009
Product Code: 9492

List Price: $49.95
DMA Member Price: $0.00


Findings include:

  • Q1’s Revenue vs. SQLY (Same Quarter Last Year) Index reached a record low of 38, down from Q4’s 39.
  • Direct marketers are slightly less pessimistic about their revenue projections for Q2 compared with their projections for Q1 (43 vs. 38)
  • Q1 findings point to growth in Profitability, with an index of 58.   
  • And much more!

The DMA's Quarterly Business Review (QBR) allows direct marketers, agencies, and suppliers to benchmark their performance on such key metrics as current and projected revenue, profits, ROI, sales, employment, and a wide range of expenditure areas.

Marketer data is regularly broken out for Business-to-Business, Business-to-Consumer, and Catalog Marketer segments.

In the QBR index, a score of 50 represents no change in performance. Scores above 50 represent growth, and those below 50 represent a decline.


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