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Quarterly Business Review: 4th Quarter of 2008
Product Code: 9491

List Price: $49.95
DMA Member Price: $0.00


Findings include:

  • Q3’s Revenue vs. SQLY (Same Quarter Last Year) Index is in negative territory for the third consecutive quarter, with an index of 47.
  • The Agency segment posted higher Revenue and Profitability indices than Marketers or Suppliers.
  • Projected Revenue is positive with an overall index of 51. Marketers and Agencies forecast modest growth in Q4 2008, while Supplies expect revenue to be flat.
  • And much more!
The DMA's Quarterly Business Review (QBR) allows direct marketers, agencies, and suppliers to benchmark their performance on such key metrics as current and projected revenue, profits, ROI, sales, employment, and a wide range of expenditure areas.

Marketer data is regularly broken out for Business-to-Business, Business-to-Consumer, and Catalog Marketer segments.

Quarter 4's Revenue vs. SQLY (Same Quarter Last Year) Index of 47 is the third time since Q2 2003 that this index has been in negative territory. Q4 2008 findings indicate growth in Profitability, with an index of 62 that is one point below the Q2 and Q1 index.

In the QBR index, a score of 50 represents no change in performance. Scores above 50 represent growth, and those below 50 represent a decline.


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