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Quarterly Business Review: 3rd Quarter of 2009
Product Code: 9496

List Price: $29.95
DMA Member Price: $0.00


DMA's Quarterly Business Review (QBR) allows direct marketers, agencies, and suppliers to benchmark their performance on such key metrics as current and projected revenue and profits.

In effort to increase the usefulness of the report, DMA is revamping the format. The new format will debut in Q4 2009. In order to track some key data points, such as revenue vs. same quarter last year (SQLY), projections for revenue vs. SQLY, profit, and 12-month budget projections. DMA has published this shortened version for this quarter alone.

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