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Analytics Journal 2009
Product Code: 9494

List Price: $249.00
DMA Member Price: $99.00


The Direct Marketing Analytics Journal is the resource for database marketing professionals to learn the latest strategies and tactics from the industry’s leading practitioners as well as academicians in direct marketing field.

For the technical specialist, the journal includes in-depth techniques for handling a variety of analytical and statistical issues, analytics advances in stastistical methodologies, new ways to leverage of data, contracting strategies and channel/content optimization. For managers and executives, the Journal provides a summary of new approaches, and applications for their business and marketing needs.


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