Go To Home Page  
 
SIGN IN
Members must
sign on for
member prices


Purchase
Electronic Copy


 

 

 

 

 


BOOKSTORE HOME | RESEARCH REPORTS | BOOKS |   VIEW CART | SEARCH
Future of Direct Marketing
Product Code: 9485

List Price: $240.00
DMA Member Price: $135.00


What is the Outlook for Direct Marketing in the Short and Long Terms?

This timely DMA publication provides insights from 35 well-respected direct marketing leaders in the direct marketing community on the future of direct marketing and their industry. The experts come from a wide array of channels and industries. 

You will be the first to explore each leader’s unique perspective based on their experiences and expertise including questions such as:

  • Where will direct marketing be in five years and ten years?
  • How will different industries change during this time?
  • What preparations should be taken facing these uncertain economic times?
  • What is the impact of the recession on direct marketing?
  • What is the effect of the election of Barack Obama as president?

You will find elaborate opinions on topics such as:

  • Measurable and accountable marketing
  • Traditional DM versus digital marketing
  • Integration of channels
  • Future of the marketer-customer relationship
  • Marketer’s preparation for the future
  • And much more!

Responses are categorized alphabetically by industry. Industries include:

  • Academia
  • Agency
  • Analytics
  • Business Services
  • Catalog/Retail
  • Creative
  • Database Services
  • Direct Mail
  • Economic Forecasting
  • Educational Services
  • Email
  • Insert Media
  • Interactive Marketing
  • International
  • Marketing Consultant
  • Media + Publishing Industry
  • Production
  • Social Media
  • Technology Provider

 

Some experts' quotes:

  • “Consumerism will [also] drive legislation and self regulation,” Direct Marketer.
  • “Technological advancements will ensure you can soon compare prices from the checkout counter if you want,” Digital Publisher.
  • “…‘Direct marketing’ and ‘advertising’ become one and the same,” Government Official.

See what industry leaders think will happen in direct marketing!


To access your electronic version of all reports purchased, please sign in and click on My Downloads located at the top left side of the website.
Introduction and Table of Contents
© xSEDirect Marketing Association   |   Privacy Statement   |   Copyright Statement   |   Return Policy
1120 Avenue of the Americas, New York, NY 10036   |  P 212.768.7277   |  F 212.302.6714