This guide provides timely information for direct marketers regarding complying with international email marketing laws* and accepted best practices for 25 major countries**.
This important resource covers the following areas:
- Email address acquisition and use and opt-in/opt-out
- Email form and content
- Marketing practices
- Data practices and consequences (for some countries)
Take a closer look at international legal requirements and marketing best practices for email marketing messages such as:
- Commercial messages’ deployment with html or text versions
- Techniques used such as “forward-to-a-friend” or “member-get-member”
- Usage frequency and limits for email addresses when marketing
- Time period in which the opt-out is valid
Obtain definite answers to important questions such as:
- Is there a legal definition or a best practice which defines effective opt-in?
- Must proof of the consumer’s opt-in be stored?
- What is the time limit for the list owner to keep an email address?
- If a company wishes to transfer an address to a commercial partner for marketing purposes, is permission required by law?
- And much more!
In partnership with: email experience council
*Note: The content of this publication is intended as guidance only. It does not constitute legal advice and must not be relied upon as such. Always check with a legal entity to determine the best course of action.
**Countries include: Argentina, Australia, Belgium, Canada, Czech Republic, China, Denmark, France, Germany, Hong Kong, Hungary, Ireland, Israel, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Singapore, South Africa, Sweden, Switzerland, United Kingdom, and United States.