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International Email Compliance Resource Guide
Product Code: 9488

List Price: $240.00
DMA Member Price: $135.00


This guide provides timely information for direct marketers regarding complying with international email marketing laws* and accepted best practices for 25 major countries**.

This important resource covers the following areas:

  • Email address acquisition and use and opt-in/opt-out
  • Email form and content
  • Marketing practices
  • Data practices and consequences (for some countries)

Take a closer look at international legal requirements and marketing best practices for email marketing messages such as:

  • Commercial messages’ deployment with html or text versions
  • Techniques used such as “forward-to-a-friend” or “member-get-member”
  • Usage frequency and limits for email addresses when marketing
  • Time period in which the opt-out is valid

Obtain definite answers to important questions such as:

  • Is there a legal definition or a best practice which defines effective opt-in?
  • Must proof of the consumer’s opt-in be stored?
  • What is the time limit for the list owner to keep an email address?
  • If a company wishes to transfer an address to a commercial partner for marketing purposes, is permission required by law?
  • And much more!

In partnership with: email experience council

*Note: The content of this publication is intended as guidance only. It does not constitute legal advice and must not be relied upon as such. Always check with a legal entity to determine the best course of action.

**Countries include: Argentina, Australia, Belgium, Canada, Czech Republic, China, Denmark, France, Germany, Hong Kong, Hungary, Ireland, Israel, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Singapore, South Africa, Sweden, Switzerland, United Kingdom, and United States.


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