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State of the Catalog Industry Report, 2008 Edition
Product Code: 9472

List Price: $240.00
DMA Member Price: $135.00


How Do You Ensure Growth in a Multichannel World? Is Your Strategy Solid?

DMA’s new State of the Catalog Industry report acts as your roadmap for best practices and will help you improve channel integration to provide a unified user experience.

You’ll find updated benchmarks and new trends in:

  • Marketing Practices
  • Channel Integration
  • Cross-Selling
  • Circulation
This new edition marks the 16th consecutive year that DMA has surveyed and benchmarked the catalog industry. During that time, the emphasis has adapted with the multichannel nature of industry from a catalog only focus to dual-channel (Internet) and some triple channel (catalog/retail/Internet).

This report will answer some of your most pressing questions:

  • Which channel is producing the largest proportion of revenue?
  • Which factors influence sales and which influence circulation?
  • What percentage of respondents increased the number of pages in their catalog in the past year?
  • Which marketing and operational functions are integrated across multiple channels and which are not?
  • And much more!
What's New?
  • This edition presents the most updated trend data and analysis and breaks down respondents by market size, type, and expertise.
  • A special summary report from Abacus is included based on hundreds of millions of transactions from over a million households
Purchase this report along with Catalog Design: Methods and Stategies to Increase Sales for a 360-degree view of the catalog industry. Order both reports together and save 25%!

To access your electronic version of all reports purchased, please sign in and click on My Downloads located at the top left side of the website.
Introduction and Table of Contents
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