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Quarterly Business Review: 1st Quarter 2008
Product Code: 9467

List Price: $49.95
DMA Member Price: $0.00


Untitled Document DMA Quarterly Business Review (QBR) allows direct marketers, agencies, and suppliers to benchmark their performance on such key metrics as current and projected revenue, profits, ROI, sales, employment, and a wide range of expenditure areas. Marketer data is regularly broken out for Business-to-Business and Business-to-Consumer Marketer segments.

This report indicates that the first quarter of 2008 has been one of profitability despite lower revenue figures. Other findings include:

  • Q1’s Revenue vs. SQLY (Same Quarter Last Year) Index is in the negative territory for the first time since Q2 2003.
  • The Agency segment posted higher Revenue and Profitability indices than Marketers or Suppliers.
  • Projected Revenue remains positive with an overall index of 55; all three segments look to growth in Q2 2008, although at more conservative levels than in recent periods.*
  • And much more!
*In the QBR index, a score of 50 represents no change in performance. Scores above 50 represent growth, and those below 50 represent a decline.

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