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The Integrated Marketing Media Mix: Benchmarks and Trends for Successful Campaigns
Product Code: 9466

List Price: $470.00
DMA Member Price: $260.00

Today’s Marketing is all About Integration…
Benchmark Your Media Mix to Improve Your Campaigns

DMA is proud to introduce top line research to help improve your bottom line. Get your copy of The Integrated Marketing Media Mix: Benchmarks and Trends for Successful Campaigns today!

You’ll gain valuable insight into integrated marketing campaigns

  • Learn what percentage of marketers employ multichannel campaigns, which channels they use, and how budget is distributed
  • Find out which types of media experts are using right now to maximize results
  • Rate yourself against the experts to determine the best order (by media) and spacing (by number of days) of marketing drops
  • Discover which media are increasing in use, which are decreasing and how these trends will change over the next three years

Get the guidance you need to coordinate the many facets of your marketing campaigns when you find answers to these pressing questions:

  • Budget – When using direct mail or catalog, what percentage of the budget is allocated for each?
  • Design – What percentage of companies designed their media campaigns in-house, in-house combined with an agency, or by agency alone?
  • Implementation – What percentage of DM in an individual campaign is allocated to new media (online videos, blogs, social networks, etc.)?
  • Analysis – What percentage of respondents measured the impact of individual media? Did they test against a control?

Analyze trends in integrated media use:

  • Find out which media has increased or declined in usage over the past three years
  • Discover media trends for the next three years
  • Learn about the newest media options and how they are being used

Start putting together your best integrated media mix today when you reference DMA’s Integrated Marketing Media Mix: Benchmarks and Trends for Successful Campaigns.

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Introduction and Table of Contents
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