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Electronic Copy






Direct Marketing Facts and Figures in the Financial Services Industry
Product Code: 9451

List Price: $195.00
DMA Member Price: $95.00

Untitled Document

This enhanced edition of DMA’s highly successful report, Marketing Strategies for the Financial Services Industry, will provide you with the benchmarks and trend analysis necessary to create the highly visible and standout direct marketing campaigns that your industry is known for.

Find out where advertising dollars are being spent and how these allocations may shift over the next five years. Spotlighted topics include:

  • DM Advertising Expenditures
  • DM Total Employment
  • DM Sales Forecast
  • And Much More!

This industry changes rapidly and the information found here will keep you up to date and ahead of the curve. Our proprietary research has created a profile of Financial Services Marketers, so you can see how you stack up against the competition. Analyze key business factors such as:

  • Percent of revenue generated from DM
  • Areas outsourced
  • Primary and secondary channels used
  • Sales channels used

Financial services marketers and the agencies that support them will find this report a wealth of important facts to keep them well-informed and on target with their overall direct marketing strategies.

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Introduction and Table of Contents
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