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2007 DMA International ECHO Awards
Product Code: 9428

List Price: $275.00
DMA Member Price: $175.00
Untitled Document

2007 DMA International ECHO Awards

Featuring 130 Winning Marketing Campaigns from Around the World
The 2007 DMA International ECHO Awards gives you access to all gold, silver, and bronze award winners, as well as a number of special awards. These awards honor the direct marketing campaigns that broke the mold and put together an all around package that featured:

  • Cutting-edge strategy
  • Breakthrough creativity
  • Phenomenal results

Learn what worked with vital behind-the-scenes information:

  • Marketing strategy and tactics
  • Marketplace challenges
  • Creative strategies
  • Target market
  • Total cost
  • Campaign results
  • Advertisers and advertising agency information

2007 DMA ECHO WINNERS' DATABASE FEATURES

  • One hundred and thirty Gold, Silver, and Bronze Award Winners from the 2007 DMA International ECHO Awards Competition
  • Winning Flat/Dimensional Mail, Internet/Interactive Media, Television, Alternative Media, and Multimedia/Integrated Media Campaigns
  • Vital Information taken from the ECHO Awards Entry Application of the Gold, Silver, and Bronze Winners including Campaign Description, Marketplace Challenges, Marketing Strategies, Marketing Tactics, Creative Strategies, Medium Used, Target Audience, Results, and Total Cost
  • Advertisers and Advertising Agency Information
  • Samples of Creative Elements including:
    • Campaign Letters
    • Photo Collage of Mail and Print Creative Elements
    • Direct Mail
    • E-mails
    • Internet Sites
    • Internet Banners
    • Internet Advertisements
    • DRTV Commercials and Scripts
    • Magazine Space Advertisements
    • Newspaper Advertisements
    • Translations of International Campaigns
    • And more!
  • Comprehensive, Menu-Driven Search Indexes Sorted by Award Level, Product/Service Category, Target Audience, and Advertising Medium
  • Clearly Defined Navigational Interfaces, Enhanced by Superb Graphics
  • Download Options of Photo Collages
  • Print Campaign Information Option
  • Background Information About the DMA International ECHO Awards

Also now available is the 2008 DMA ECHO Library of Case Studies.


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