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The ARF Listening Playbook is the go to guide for understanding the newest, and potentially most important advance in market research - listening to customer conversations.
Product code: 9517E 
List Price: $26.95 
DMA Member Price: $26.95 
 Description and Ordering Information  

This book would help marketers to develop and use state-of-the art email marketing strategies to find more new customers, turn more prospects into loyal customers, and make more money for your company.
Product code: 9499 
List Price: $49.95 
DMA Member Price: $49.95 
 Description and Ordering Information  

The book focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive marketing is direct.Direct Markeitng is Interactive. What has been seen mistakenly as separate disciplines actually are one and the same.
Product code: 9497 
List Price: $34.95 
DMA Member Price: $21.95 
 Description and Ordering Information  

This book covers creative do's and don'ts in fundraising.
Product code: 9503 
List Price: $24.95 
DMA Member Price: $24.95 
 Description and Ordering Information  

Sweet Spot by Arun Sinha
Product code: 9401 
List Price: $27.95 
DMA Member Price: $24.95 
 Description and Ordering Information  

To become a successful direct and interactive marketer, it is vital to stoke your creative fires: to move beyond the obvious formula and format to discover fresh words and pictures that overcome inertia and incite prospects to action. The all-new third edition of Creative Strategy in Direct and Interactive Marketing has been totally revised to address the new issues of interactive marketing media and integration and convergence of all media.
Product code: 9377 
List Price: $49.95 
DMA Member Price: $49.95 
 Description and Ordering Information  

This book unlocks the code to data mining, offering mid-to-senior-level managers practical insight into how to choose and how to use the most effective tools to measure business performance and more effectively turn their businesses.
Product code: 9507 
List Price: $49.95 
DMA Member Price: $49.95 
 Description and Ordering Information  

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