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Research Info

The DMA Bookstore serves our members — and the entire marketing community — by providing a range of current research and resources relating to every aspect of direct marketing. From our own proprietary research to carefully selected partner publications, you’ll find dozens of titles to inform your decisions and improve your strategy.

DMA is uniquely positioned to bring you current, actionable research relevant to your specific goals and challenges. DMA research has long been the industry’s most trusted source for both B-to-C & B-to-B benchmarking, preferred practices, marketing forecasting, end-customer research, and emerging trends.


From archives of ECHO Awards CDs to current marketing best sellers, you’ll find a handpicked array of definitive DM publications.


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