Analytics Council Cost: $199.00 Segmentation, predictive modeling, data mining, and primary analytics
Broadcast Council Cost: $199.00 DRTV, radio, home shopping, interactive TV, and wireless technologies
Business-to-Business Council Cost: $199.00 B-to-B marketing including a direct response component
Catalog & Multichannel Marketing Council Cost: $199.00 Issues pertaining to catalogers and multichannel marketers
Circulation Council Cost: $199.00 Subscriptions, renewals, and ancillary revenue for publications
Contact Center Council Cost: $199.00 Inbound, outbound, e-contact, in-house, service agency, domestic, international, and other forms of teleservices
Customer Relationship Management Council Cost: $199.00 Leadership and best practices related to customer-centric and data-driven marketing strategies
Direct Marketing Agency Council Cost: $199.00 All aspects of running a successful direct marketing agency
Directo: Council for Hispanic Marketing Cost: $199.00 Direct marketing efforts to the US Spanish-speaking marketplace
Insert Media Council Cost: $199.00 Packages, statements, co-op mailings, and ride-along programs
Insurance & Financial Services Council Cost: $199.00 Direct response marketing of insurance and financial products and services
International Council Cost: $199.00 Direct marketing in US and global markets
List & Data Council Cost: $199.00 List and database, brokerage, management, compilation, and ownership issues
Marketing Technology Council Cost: $199.00 Best practices in the selection and implementation of marketing technology
Mobile Marketing Council Cost: $199.00 Dialogue between carriers, marketers and agencies to develop best practices, provide updates and education, and self-regulate across the global DM community
Pharmaceutical Marketing Council Cost: $199.00 Direct marketing of healthcare and pharmaceutical products to physicians and consumers
Retail Marketing Council Cost: $199.00 Trends, issues, and development in technology for direct, database, and e-business marketing
Search Engine Marketing Cost: $199.00 Integration of and best practices in search engine marketing optimization
Social Media Council Cost: $199.00 The DMA Social Media Council (SMC) provides a forum for a community of common interest to share their online experiences and learn from experts how to best integrate social media marketing into an overall marketing strategy.
Travel and Hospitality Council Cost: $199.00 Direct and database marketing for airlines, cruise operators, hotel, timeshare, and gaming
