Social Network Marketing: Present and Future Trends
Explore the Successful Marketers’ World of Social Network Marketing. New technologies and applications have made social networks much easier to create and nurture.

 

Mobile Marketing: Consumer Perspectives
This primary research study from DMA examines the trends and applications for mobile marketing.

 

Reinventing Interactive and Direct Marketing by Stan Rapp
The book focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive marketing is direct. Direct Marketing is Interactive. What has been seen mistakenly as separate disciplines actually are one and the same.