Successful Email Marketing Strategies: from Hunting to Farming by Arthur Midddleton Hughes and Arthur Sweetser 
This book would help marketers to develop and use state-of-the art email marketing strategies to find more new customers, turn more prospects into loyal customers, and make more money for your company.

 

 

The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2009-2010 Edition
Get definitive statistics demonstrating the size and scope of direct marketing in today's US economy.

 

 

DMA 2009 Response Rate Report: Data to Benchmark All Your Marketing Campaigns
This report is your source to the most important questions in direct marketing! Compare response rate benchmarks relevant to your specific campaigns and your specific industry.

 

International Email Compliance Resource Guide
This timely resource provides a collection of valuable information for direct marketers regarding complying with international email marketing laws and accepted best practices for 25 major countries.

 

2008 Retail Email Unsubscribe Benchmark Study
This study is a primary source of information for you to see how stack up against the competition and learn from leaders in the email arena.