DMA 2009 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks
Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

 

The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2009-2010 Edition
Get definitive statistics demonstrating the size and scope of direct marketing in today's US economy.

 

DMA 2009 Response Rate Report: Data to Benchmark All Your Marketing Campaigns
This report is your source to the most important questions in direct marketing! Compare response rate benchmarks relevant to your specific campaigns and your specific industry.

 

Being Direct, 2nd. Edition

 
 

 

Marketing Metrics in Action: Creating a Performance-Driven Marketing organization by Laura Patterson
This book provides wise counsel for identifying which metrics matter most to your organization and practical guidance for putting all the sophisticated marketing tools to profitable use in your company.

 

Sweet Spot: How to maximize Marketing for Business Growth
In business, a sweet spot is a place, time, or experience where a company's brands, products and services, finances, leaders and marketers are in tune and in time with consumer needs, aspirations and budgets.

 

Marketing Convergence: How the Leading Companies are profiting from Integrating Online and Offline marketing strategies by Susan K.Jones and Ted Spiegel
This book would help your organization's profitability because you'll know how to navigate the minefields of online, interactive, and traditional marketing.

 

Marketing Lessons from 2008 Echo Award-Winning Campaigns
Over the past year, DMA Research has identified several best practices in direct marketing. This report illustrates five of these best practices using Gold Award-winning campaigns from the 2008 ECHO Awards.

Trade Show and Event Marketing by Ruth P.Stevens
This book provides authoritative information on how to turn trade show and event marketing into their greatest lead and income generator.

 
 

Business-to-Business Marketing Research by Martin P.Block & Tamara S.Block
This book gives the reader a comprehensive guide to the world of business-to-business marketing research.