Data-Driven Business Models by Alan Weber
This book unlocks the code to data mining, offering mid-to-senior-level managers practical insight into how to choose and how to use the most effective tools to measure business performance and more effectively turn their businesses.

 

 

The Business of Database Marketing by Richard N.Tooker
The book provides information about the actual business of database marketing.

 

 

Managing your business data by Theresa Kushner and Maria Villar
The book is designed to help executives to think about the use of data and its impact on your daily operation.

 

 

Contemporary Database Marketing by Martin Baier,Kurtis Ruf and Goutam Chakraborty
Contemporary Database Marketing book shows the reader how to use the current statistical tools, techniques, and models to identify profitable prospects and convert them into profitable repeat customers.

 

Loyalty Programs: A Cross-Industry Analysis of Usage and Effectiveness
DMA has performed an in-depth study, across different industry segments, to get you the lowdown on customer loyalty programs.

 

The New Marketing Conversation: Creating and Strengthening Relationships between Buyers and Sellers by Donna Baier-Stein and Alexandra MacAaron
This book gives a reader a strategic blueprint for creating the kinds of dialogs customers want in ways that those customers want to be engaged.

 

Accountable Marketing: The Economics of Data-Driven Marketing by Peter J. Rosenwald
This book provides a model based on the most basic and most important management principle: test and measure.

 

 

Coming to Concurrence-Addresable Attitudes and the New Model for Marketing Productivity by J.Walker Smith, Ann Clurman and Crig Wood
This book demonstrates how marketers who practice Concurrence Marketing will realize dramatic gains in performance and productivity.

 

 

The Marketing Performance Measurement Toolkit by David Raab
This book provides marketers with step-by-step instructions on how to successfully build a marketing performance measurement system that truly meets their needs.