January 12, 2009
DMA Releases First-Ever 'Future of Direct Marketing' Report

The Direct Marketing Association (DMA) today released the first-ever “Future of Direct Marketing” qualitative report.
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October 13, 2008
Direct Marketing Continues to Make a Significant Contribution to US Economy

The Direct Marketing Association (DMA) today released The Power of Direct Marketing, an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA08 Conference and Exhibition, the Global Event for Integrated Marketing.
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August 27, 2008
Loyalty Programs: A Cross Industry-Analysis of Usage and Effectiveness

The Direct Marketing Association (DMA) today released “Loyalty Programs: A Cross-Industry Analysis of Usage and Effectiveness.” This first-ever report, which focuses solely on loyalty marketing, is designed to provide marketers with a snapshot view of loyalty marketing strategies as a whole, as well as within different industry segments.
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August 20, 2008
DMA Releases 16th Annual 'State of the Catalog Industry'

The Direct Marketing Association (DMA) today released the “State of the Catalog Industry, 2008 edition.” Now in its 16th year, the report has continued to evolve since its first publication. There have been numerous changes in technology, techniques, and the industry as a whole. DMA’s survey and report has changed accordingly, although its purpose to present baseline metrics for companies who sell goods to consumers and businesses from a remote location, has remained the same.
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August 11, 2008
'Direct Mail Best Practices, Benchmarks, and Strategies' DMA Releases First of Its Kind Report

The Direct Marketing Association (DMA) today released “Direct Mail Best Practices, Benchmarks, and Strategies,” an inaugural report designed to provide knowledge of current best practices in the direct mail arena.
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July 17, 2008
Text Messaging Most Often Recalled Mobile Marketing Technique

The Direct Marketing Association (DMA) today released the results of its first-ever quantitative research effort in the area of mobile marketing. The online survey indicated that text messaging is by far the most often cited mobile marketing method — accounting for 70 percent of consumer mobile marketing responses - compared to a 41 percent response rate to surveys and a 30 percent response rate for e-mail offers.
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June 16, 2008
DMA Releases 'The Integrated Marketing Media Mix' Report

The Direct Marketing Association (DMA) today released “The Integrated Marketing Media Mix,” a report designed to fill the gap between how marketers use media in integrated campaigns and their growing importance within the greater direct marketing community.
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May 2008
DMA Releases 'Catalog Design: Methods and Strategies to Increase Sales'

DMA is proud to announce the release of a first of its kind report that presents catalogers with benchmarks in catalog design elements. The new study supplies a wealth of statistics and findings to better marketers’ catalog layout, creative, and response. It also provides information on what the competition is doing, with what frequency, and most importantly, the effectiveness of their tactics.
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April 2008
DMA Forecasts $10.6 Billion in 2008 Pharmaceutical Sales Via Direct Marketing

This year, pharmaceutical companies are forecast to generate $10.6 billion in sales through direct marketing, and that figure is expected to hit $15.2 billion in 2012. These are key findings in a new Direct Marketing Association (DMA) report entitled “Direct Marketing Facts and Figures in the Pharmaceutical Industry.”
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March 17, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Financial Services Industry'

DMA released its new “Direct Marketing Facts and Figures in the Financial Services Industry.”
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March 12, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Computer and Electronics Industry'

DMA is now offering “Direct Marketing Facts and Figures in the Computer and Electronics Industry,” its first such study on the topic.
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March 6, 2008
DMA Publishes 30th Edition of 'Statistical Fact Book'

DMA announced the publication of its Statistical Fact Book, now celebrating 30 years as one of DMA’s best-selling research offerings. From basic benchmarks to detailed data, this book provides marketers with easy access to information that will help them make informed decisions.
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March 4, 2008
DMA Publishes 'The B-to-B Sphere of Influence: Best Practices'

How big is the sphere of influence in a B-to-B sale? DMA answers that question and many others in its first study exploring the topic: "The B-to-B Sphere of Influence: Best Practices."
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March 3, 2008
DMA Releases Quarterly Business Review (QBR)

Despite some recession concerns, direct marketers are expecting growth in the coming quarter, according to DMA's Quarterly Business Review (QBR) for the fourth quarter of 2007.
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February 6, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Health Services Industry'

Doctors, hospitals, health maintenance organizations, and medical equipment companies survive by acquiring and maintaining relationships with patients, members, and customers. To help them stay healthy, DMA introduces its first-ever "Direct Marketing Facts and Figures in the Health Services Industry."
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January 28, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Automotive Industry'

Auto retailers who spent $7.3 billion on direct marketing campaigns in 2007 saw it drive $248.1 billion in sales. The return on investment of $33.81 is just one astounding statistic among many that may make auto industry direct marketers gear up and review DMA's first-ever "Direct Marketing Facts and Figures in the Automotive Industry."
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January 23, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry'

Insurance marketers last year spent $6.81 billion on direct marketing-related advertising expenditures, which in turn generated more than $55.53 billion in US sales. That is an impressive return on investment of $8.15 for every dollar spent. These are two of the top findings from the Direct Marketing Association’s (DMA) new report "Direct Marketing Facts and Figures in the Insurance Industry."
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January 17, 2008
DMA Introduces 'Channel Integration and Benchmarks in the Retail Industry'

DMA's "Channel Integration and Benchmarks in the Retail Industry" is its first study of the multichannel players in the retail industry.
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January 14, 2008
DMA 'Direct Marketing Facts and Figures in the Nonprofit Industry' is Updated, Expanded

DMA released the report "Direct Marketing Facts & Figures in the Nonprofit Industry."
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November 27, 2007
DMA 'Customer Prospecting and Retention Report' is Updated, Expanded

Internet marketing is hot and email marketing is on fire, but professionals who track new customer return on investment (ROI) still concentrate most on direct mail. These and other survey results are in the second edition of DMA's newly released "Customer Prospecting and Retention Report."
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November 14, 2007
New DMA 'Web Analytics Report' Helps Direct Marketers Increase ROI, Conversion Rates

Multichannel direct marketers today can accumulate a plethora of data about their customers through the marketers’ Web sites. But the real challenge for many is how to interpret and use that data effectively — especially when the sheer volume of that data seems too daunting for any kind of meaningful analysis. Enter DMA's first-edition "Web Analytics Report."
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November 12, 2007
DMA's New 'Getting Creative With Copywriting' Report Is Devoted Exclusively To Direct Mail Copy

DMA announced its first-ever, just-released report titled "Getting Creative with Copywriting," which is filled with research devoted exclusively to direct mail copy.
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October 13, 2007
DMA Releases 5th Annual 'Response Rate Trends Report'

For nearly 30 years, direct marketers have been asking DMA "What’s the typical response rate for a direct marketing campaign in my profession and product category, and what channels will yield the best response?" Five years ago, DMA put all the answers in one book. Today, DMA’s 2007 Response Rate Trends Report is bigger and better than ever.
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September 11, 2007
DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report

DMA's "Multichannel Marketing in the Catalog Industry" report reveals that successful multichannel marketers have consistent and integrated standards across all channels. The study — which is a comprehensive roadmap for best practices and trends in channel integration within the catalog, retail, and e-commerce infrastructures — also reveals that nearly 70% of respondents reported increased multichannel sales over the prior year, and 59% reported increased catalog circulation in 2006.
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September 6, 2007
DMA Appoints Dr. Edward T. Manzitti Vice President of Research

DMA announced the appointment of Edward T. Manzitti, PhD, as vice president of research. In his new role, Dr. Manzitti assumes the leadership of DMA’s Research Department, including oversight of the business strategy and operational results of all DMA research products and services.
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June 19, 2007
DMA 2007 'Statistical Fact Book' Adds Creative Chapter, Expands Information About Interactive Media

DMA's 2007 Statistical Fact Book, a perennial bestseller, is hot off the press and better than ever. Now in its 29th edition, the 2007 reference book offers an entirely new chapter about marketing creative, as well as expanded coverage of one of the fastest evolving aspects of direct marketing — interactive media.
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