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DMA 2012 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks
Product Code: 9537
Author: Anna Chernis & Yoram Wurmser
Publisher: DMA
Date of Publication: March 2012
ISBN Number: 978-0-9833791-2-6

List Price: $499.00
DMA Member Price: $249.00


The 2012 Edition offers a concise overview of key direct marketing stats and facts from nearly 50 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you needThis year, DMA added dozens of new charts on new media to augment the updated information on traditional channels. The 2012 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. 


Chapters cover:

  • Catalog
  • Consumer Demographics
  • Data
  • Direct Mail
  • Email
  • Direct Marketing Overview
  • Internet
  • Mobile Marketing
  • Nonprofit
  • Search
  • Social Media Marketing
  • USPS Information

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