Developed in collaboration with David Shepard Associates, the DMA 2007 Customer Prospecting and Retention Report is the second edition of ground-breaking research designed to provide critical insights into current practices on how to reach, convert, and retain customers in a multichannel environment.

With over 250 B-to-B and B-to-C companies participating, this report will help you identify whether you’re ahead of the curve or if you’ve been left behind in the dust.

Learn what direct marketing companies are actually doing today and how they manage key areas like:

• Customer acquisition
• Customer promotion and retention
• Budgeting

What are your competitors up to?
All the major industry segments are broken out by type and size of firm so you’ll be able to determine how your company compares in terms of modern direct marketing practices. The DMA 2007 Customer Prospecting and Retention Report will help you decide which practices you want to explore, find out what’s working for your competition, and avoid costly mistakes!

Compare your organization against all major segments of the direct marketing industry on key measures like:

• Campaign management
• Contact strategy
• Customer optimization
• Database marketing
• Testing
• And more…

Plus, throughout the entire report you will find additional commentary on the survey results. Industry veteran and expert, David Shepard, provides key insights behind the survey results through his analytical commentary, making the results easier to digest and apply to your current prospecting and retention campaigns.

**Special feature: Segmentation Analysis