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| Product code: 9521E | |
| List Price: $240.00 | |
| DMA Member Price: $135.00 | |
| Description and Ordering Information |
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DMA and David Shepard Associates (DSA) have collaborated to produce the Digital Marketing Practices and Trends report. With 28 tables analyzed by DSA experts, this report maps out how direct marketers are using digital media, and what they plan to do in the near future. Chapters cover marketing objectives, types of digital media, social media usage, budget allocations, targeted marketing messages, KPIs, and more - most of them broken down by business-to-business, business-to-consumer, and both. A final chapter looks at key B2C verticals.
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DMA Research and Winterberry Group worked together to produce the 1st Quarter 2010 Quarterly Business Review. This edition presents trends in direct and digital marketing in a more concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Find out whether the direct and digital marketing community is exiting the deep recession of the previous two years. QBR is published four times a year.
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Knowing what performance to expect from your campaigns has never been harder – or more important.
This seventh addition of one DMA’s best-sellers answers crucial questions about performance. Completely updated from previous reports, the 2010 Response Rate Report covers more media and metrics than ever before. You can benchmark your campaign performance for five primary media with data segmented for ten industries, B-to-B vs. B-to-C, primary purpose, and size of average sale.
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The Fact Book has arrived! Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource. This brand-new edition includes expanded coverage of evolving digital media, including mobile, search engine marketing, social media, and more. We've pulled data from over 75 leading research sources to bring you 12 chapters and more than 300 charts with clear, actionable information relating to all aspects of direct marketing. Hone your strategy, plan campaigns, justify the budget, and produce winning results with the help of DMA's classic best-seller!
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Get definitive statistics demonstrating the size and scope of direct marketing in today's US economy.
Top decision-makers rely on this renowned research when positioning products, developing media strategies, allocating budgets, and making their case. Gain access to top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model highlighting direct marketing ROI, advertising expenditures, DM-driven sales, impact, and employment.
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