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Protect the brand equity you’ve worked so hard to build. Prepare for data breach notification with An Essential Guide to Data Breach Notification. This all-new 234-page guide from DMA arms you with everything you need to know about data breach notification on a state and federal level.
Product code: 9554 
List Price: $0.00 
DMA Member Price: $0.00 
 Description and Ordering Information  

NEW! The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2014 tracks trends in six key economic indicators: " Direct and Digital Marketing (DDM) Spending " Revenue Generated from Digital and Direct Marketing Activity " Profitability " Staffing " Media Mix and Activity " Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.
Product code: 9553E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

The 36th edition of DMA's best-selling report is filled with over three hundred of charts with the latest information on direct marketing. Get answers to your most pressing questions on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. The Statistical Fact Book's 12 chapters contain data from nearly 70 leading marketing thought leaders.
Product code: 9552 
List Price: $499.00 
DMA Member Price: $249.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Fourth Quarter of 2013.
Product code: 9551E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

The 34th edition of DMA's best-selling report is filled with over two hundred of charts with the latest information on direct marketing. Get answers to your most pressing questions on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. The Statistical Fact Book's 12 chapters contain data from nearly 40 leading marketing thought leaders.
Product code: 9550E 
List Price: $249.50 
DMA Member Price: $124.50 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Third Quarter of 2013.
Product code: 9549E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: First Quarter of 2013.
Product code: 9548E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Fourth Quarter of 2012.
Product code: 9546E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Third Quarter of 2012.
Product code: 9545E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Second Quarter of 2012.
Product code: 9544 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

Each quarter, Epsilon tracks trends in open rates, click-through rates, and non-bounce rates. The full quarterly analysis is compiled from 7.1 billion emails sent in the first quarter of 2012, across multiple industries and approximately 140 participating clients of Epsilon.
Product code: 9543E 
List Price: $29.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

This eighth edition of DMA's Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provides richer industry-level data than was possible before. As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm's marketing performance.
Product code: 9541 
List Price: $499.00 
DMA Member Price: $249.00 
 Description and Ordering Information  

DMA partnered with Ipsos Reid Marketing and the Canadian Marketing Association (CMA) to publish the Second Edition of Digital Marketing in the US and Canada. This report compares trends in usage, familiarity and sentiments regarding digital marketing channels in the US and Canada. The data in this report comes from a survey of 538 Canadian and American marketers and agencies.
Product code: 9542E 
List Price: $99.00 
DMA Member Price: $0.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Frist Quarter of 2012. This edition is a thorough revision of the quarterly report that has been guiding direct marketers for nearly a decade. The report presents trends in direct and digital marketing in a concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Factors Affecting DDM Activity.
Product code: 9540E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

Each quarter, Epsilon tracks trends in open rates, click-through rates, and non-bounce rates. This quarter, they also tracked the performance of triggered emails. The full quarterly analysis is compiled from 8.5 billion emails sent in October, November and December 2011, across multiple industries and approximately 140 participating clients of Epsilon.
Product code: 9539E 
List Price: $29.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Fourth Quarter of 2011. This edition presents trends in direct and digital marketing in a concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Find out how the direct and digital marketing community is dealing with a stagnant economy. QBR is published four times a year.
Product code: 9538E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

The 33rd edition of DMA's best-selling report is filled with over two hundred of charts with the latest information on direct marketing. Get answers to your most pressing questions on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. The Statistical Fact Book's 12 chapters contain data from nearly 50 leading marketing thought leaders.
Product code: 9537 
List Price: $499.00 
DMA Member Price: $249.00 
 Description and Ordering Information  

2012: Email in Action is a joint study by the Email Experience Council of DMA and Econsultancy. The report presents latest email trends identified in a survey of nearly 500 client-side marketers, agencies and email services companies.
Product code: 9536E 
List Price: $99.00 
DMA Member Price: $0.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Third Quarter of 2011. This edition presents trends in direct and digital marketing in a concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Find out how the direct and digital marketing community is dealing with a stagnant economy. QBR is published four times a year.
Product code: 9535E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

Power your strategic decisions with this unrivaled report on the size and scope of direct marketing in today's US economy. The Power of Direct Marketing gives you access to top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model highlighting direct marketing ROI, advertising expenditures, DM-driven sales, impact, and employment. Whether you want to benchmark last year's performance, plan for the coming year, or create a long-term strategy, the Power of Direct Marketing can provide the data.
Product code: 9532 
List Price: $595.00 
DMA Member Price: $295.00 
 Description and Ordering Information  

Real-Time Marketing's Moment is DMA's first white paper on real-time marketing. Based on the responses of 400 marketers, this short report shows the extent to which marketers have turned real-time marketing from an aspiration into a reality.
Product code: 9533E 
List Price: $29.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Second Quarter of 2011. This edition presents trends in direct and digital marketing in a concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Find out how the direct and digital marketing community is dealing with the slow economic recovery. QBR is published four times a year.
Product code: 9531E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

Rowing as One: Integrated Marketing Today intertwines analysis and insights from marketing experts with findings from a DMA survey on integrated marketing. The report is part of a DMA effort to provide a range of information and insights on integrated marketing.
Product code: 9534E 
List Price: $29.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: First Quarter of 2011. This edition presents trends in direct and digital marketing in a concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Find out how the direct and digital marketing community is dealing with the slow economic recovery. QBR is published four times a year.
Product code: 9530E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Fourth Quarter of 2010. This edition presents trends in direct and digital marketing in a concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Find out how the direct and digital marketing community is responding to the slow recovery in the US economy. QBR is published four times a year.
Product code: 9529E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

The 32nd edition of DMA's best-selling report is filled with hundreds of charts with the latest information on direct marketing. Get answers to your most pressing questions on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. The Statistical Fact Book's 11 chapters contain data from nearly 50 leading marketing thought leaders.
Product code: 9528E 
List Price: $235.00 
DMA Member Price: $130.00 
 Description and Ordering Information  

DMA partnered with Ipsos Reid Marketing and the Canadian Marketing Association (CMA) to publish Digital Marketing in the US and Canada, which compared trends in usage, familiarity and sentiments regarding digital marketing channels in the US and Canada. This report is based on a survey of 470 Canadian and American marketers and agencies.
Product code: 9527E 
List Price: $199.00 
DMA Member Price: $99.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the 3rd Quarter 2010 Quarterly Business Review. This edition presents trends in direct and digital marketing in a concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Find out whether the direct and digital marketing community is exiting the deep recession of the previous two years. QBR is published four times a year.
Product code: 9525E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the 2nd Quarter 2010 Quarterly Business Review. This edition presents trends in direct and digital marketing in a more concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Find out whether the direct and digital marketing community is exiting the deep recession of the previous two years. QBR is published four times a year.
Product code: 9522E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

Social Media is the new marketing frontier. Everyone knows opportunities await, but few marketers have mastered how to use it. COLLOQUY and DMA have partnered to shed some light on social media marketing in Deploying Social Media to Cultivate Customer Loyalty: A Benchmarking Study. This report covers five areas: key objectives, budgets, platforms, metrics and listening platforms. COLLOQUY analysts add insights on how marketers can take advantage of these new media.

Product code: 9521E 
List Price: $240.00 
DMA Member Price: $135.00 
 Description and Ordering Information  

DMA Research and Winterberry Group worked together to produce the 1st Quarter 2010 Quarterly Business Review. This edition presents trends in direct and digital marketing in a more concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Find out whether the direct and digital marketing community is exiting the deep recession of the previous two years. QBR is published four times a year.
Product code: 9519E 
List Price: $49.95 
DMA Member Price: $0.00 
 Description and Ordering Information  

Knowing what performance to expect from your campaigns has never been harder – or more important. This seventh addition of one DMA’s best-sellers answers crucial questions about performance. Completely updated from previous reports, the 2010 Response Rate Report covers more media and metrics than ever before. You can benchmark your campaign performance for five primary media with data segmented for ten industries, B-to-B vs. B-to-C, primary purpose, and size of average sale.
Product code: 9518E 
List Price: $470.00 
DMA Member Price: $260.00 
 Description and Ordering Information  

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource. This edition includes expanded coverage of evolving digital media, including mobile, search engine marketing, social media, and more. We've pulled data from over 75 leading research sources to bring you 12 chapters and more than 300 charts with clear, actionable information relating to all aspects of direct marketing. Hone your strategy, plan campaigns, justify the budget, and produce winning results with the help of DMA's classic best-seller!
Product code: 9515E 
List Price: $235.00 
DMA Member Price: $130.00 
 Description and Ordering Information  

Get definitive statistics demonstrating the size and scope of direct marketing in today's US economy. Top decision-makers rely on this renowned research when positioning products, developing media strategies, allocating budgets, and making their case. Gain access to top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model highlighting direct marketing ROI, advertising expenditures, DM-driven sales, impact, and employment.
Product code: 9495E 
List Price: $595.00 
DMA Member Price: $345.00 
 Description and Ordering Information  

Untitled Document Everything you need to know about Hispanic direct marketing! This report will provide you with current benchmarks and best practices on the use of direct marketing methods for reaching the Hispanic audience, including expert analysis on Hispanic direct marketing techniques! Learn about Spanish-language promotions, channel use, use of segmentation and its effectiveness, and much more. This first-ever report looks at the marketer's perspective of reaching Hispanics using direct marketing techniques. You'll find the answers to your most pressing questions, such as what types of promotions are most common and which channels are most effective in increasing response.

Product code: 9484 
List Price: $120.00 
DMA Member Price: $67.50 
 Description and Ordering Information  

Deck the Halls with Boughs of…Email! Last year the Email Experience Council (eec) tracked more than 3,300 emails from more than 100 top online retailers during the fourth quarter and released daily reports on strategies, tactics and trends via the Retail Email Blog. This guide includes benchmarks and advice on when to begin your campaign, how much to increase your email volume, which days to send on, and how to stand out in the inbox during the holidays. Use this guide from the eec and ensure your holiday season is a winter wonderland!
Product code: 9479E 
List Price: $219.00 
DMA Member Price: $199.00 
 Description and Ordering Information  

What can you do to make sure my customers remain loyal to my brand? DMA has performed an in-depth study, across different industry segments, to get you the lowdown on customer loyalty programs. For each segment, you'll learn why organizations use loyalty programs, what types of programs are used, and much more. You'll also find top-notch commentary and data from Colloquy - a key supplier to the loyalty marketing industry. In addition, ECHO Award Winning Loyalty Marketing Programs will be analyzed in case studies relating to the segments covered. Ensure your customers are coming back for more when you order your copy today!
Product code: 9470 
List Price: $445.00 
DMA Member Price: $245.00 
 Description and Ordering Information  

The Email Experience Council is excited to announce it's new report, the 2008 Retail Email Unsubscribe Benchmark Study as a primary source of information for you to see how stack up against the competition and learn from leaders in the email arena. Learn more about opt-out methods, alternatives, barriers, and other process elements used by top online retailers.
Product code: 9475E 
List Price: $239.00 
DMA Member Price: $219.00 
 Description and Ordering Information  

How did weekly email volume increase or decrease over the pre-holiday norm?Find out here! The Email Experience Council looked at volume data collected by RetailEmail.Blogspot on 109 of the top online retailers to compile this information. Discover the latest answers on how many emails were sent per week during the holiday season, how organizations changed their rate of email sending from last year, and more.
Product code: 9476E 
List Price: $39.00 
DMA Member Price: $29.00 
 Description and Ordering Information  

This toolkit contains the information and resources that members need to understand and comply with DMA's Environmental Resolution (May 2007), which calls upon members worldwide to implement and benchmark a set of 15 eco-friendly business practices: the Green 15.
Product code: 9443E 
List Price: $10.00 
DMA Member Price: $0.00 
 Description and Ordering Information  

This report focuses on copywriting techniques that are used today.
Product code: 9431 
List Price: $240.00 
DMA Member Price: $135.00 
 Description and Ordering Information  

Studies have shown that welcome emails have significantly higher open rates than regular emails, and are key to setting expectations and communicating the brand. So it's surprising that only 72% of major only retailers send out welcome emails. This study examined the subscription practices of 122 of the largest online retailers.
Product code: 9460E 
List Price: $179.00 
DMA Member Price: $159.00 
 Description and Ordering Information  

Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers-lots of emails! Last year we tracked more than 2,000 emails from nearly 100 top online retailers during the fourth quarter and released daily reports on strategies, tactics and trends via RetailEmail.Blogspot. Based on those reports, the eec has produced this helpful roadmap to the email holiday season so retailers and other companies can better formulate their campaigns this year. Happy Holiday Sales, everyone!
Product code: 9462E 
List Price: $99.00 
DMA Member Price: $79.00 
 Description and Ordering Information  

A detailed look at the emails of 118 of the top online retailers tracked via RetailEmail.Blogspot. We found that there's a clear trend toward subscription processes that are quick and easy, and increasingly transparent.
Product code: 9461E 
List Price: $179.00 
DMA Member Price: $159.00 
 Description and Ordering Information  

Having fallen out of favor many years ago, it's time for email marketers to give animation another look, despite growing concerns about image blocking. Animation can be deployed for a wide variety of purposes in emails and if properly used can entertain, inform and inspire subscribers in ways that static images and text cannot.
Product code: 9458E 
List Price: $99.00 
DMA Member Price: $79.00 
 Description and Ordering Information  

Less than 10% of all major retailers have an email version of a Refer-a-Friend Program. Find out who is staying on the cutting edge in this area, what effective creative looks like and how you can implement a similar program.
Product code: 9459E 
List Price: $119.00 
DMA Member Price: $99.00 
 Description and Ordering Information  

Did you know that 28% of all emails will not render correctly when delivered? Learn the results of the eec's Rendering Study. Find out which vendors your should be working with, best practices for design, and an outlook for the future.
Product code: 9463E 
List Price: $219.00 
DMA Member Price: $199.00 
 Description and Ordering Information  

To successfully forward an email, retailers only absolutely need the email address of the friend. However, many of the retailers in our study required other pieces of information, including data that some of them already had.
Product code: 9455E 
List Price: $59.00 
DMA Member Price: $39.00 
 Description and Ordering Information  

Instead of inspiring subscribers with their product knowledge and impressing them with exclusive deals with the very first email they receive, a great number of the largest etailers simply say hello and leave it at that.
Product code: 9457E 
List Price: $149.00 
DMA Member Price: $129.00 
 Description and Ordering Information  

When it comes to their newsletters, the top retailers largely fall into two camps: those that make the sign-up process as quick and painless as possible, and those that make it rich and personalized.
Product code: 9456E 
List Price: $149.00 
DMA Member Price: $129.00 
 Description and Ordering Information  

This is DMA?s first-ever report focusing exclusively on direct mail creative components. This investigation into the power of creative elements is important because research shows that creative accounts for 25.1% of total lift and generates an average response lift of 13.8%. The popularity and effectiveness of 11 different creative elements of direct mail campaigns are measured, as well as how effective respondents consider these elements in terms of lifting response rates. Learn how list and offer contribute to a campaign?s lift. Testing, the very heart of direct marketing, is covered within each chapter. Discover what different testing strategies companies use and what they consider ?best practice.? Their answers may surprise you.
Product code: 9404E 
List Price: $240.00 
DMA Member Price: $135.00 
 Description and Ordering Information  

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