DMA Research and Winterberry Group worked together to produce the 2nd Quarter 2010 Quarterly Business Review. This edition presents trends in direct and digital marketing in a more concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Find out whether the direct and digital marketing community is exiting the deep recession of the previous two years. QBR is published four times a year.

Social Media is the new marketing frontier. Everyone knows opportunities await, but few marketers have mastered how to use it. COLLOQUY and DMA have partnered to shed some light on social media marketing in Deploying Social Media to Cultivate Customer Loyalty: A Benchmarking Study. This report covers five areas: key objectives, budgets, platforms, metrics and listening platforms. COLLOQUY analysts add insights on how marketers can take advantage of these new media.

DMA and David Shepard Associates (DSA) have collaborated to produce the Digital Marketing Practices and Trends report. With 28 tables analyzed by DSA experts, this report maps out how direct marketers are using digital media, and what they plan to do in the near future. Chapters cover marketing objectives, types of digital media, social media usage, budget allocations, targeted marketing messages, KPIs, and more - most of them broken down by business-to-business, business-to-consumer, and both. A final chapter looks at key B2C verticals.

DMA Research and Winterberry Group worked together to produce the 1st Quarter 2010 Quarterly Business Review. This edition presents trends in direct and digital marketing in a more concise format that tracks six key economic indicators: DM Spending; DM-Produced Revenue; Profitability; Staffing; Media Mix; and Performance by Media. Find out whether the direct and digital marketing community is exiting the deep recession of the previous two years. QBR is published four times a year.

Knowing what performance to expect from your campaigns has never been harder – or more important. This seventh addition of one DMA’s best-sellers answers crucial questions about performance. Completely updated from previous reports, the 2010 Response Rate Report covers more media and metrics than ever before. You can benchmark your campaign performance for five primary media with data segmented for ten industries, B-to-B vs. B-to-C, primary purpose, and size of average sale.

The Fact Book has arrived! Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource. This brand-new edition includes expanded coverage of evolving digital media, including mobile, search engine marketing, social media, and more. We've pulled data from over 75 leading research sources to bring you 12 chapters and more than 300 charts with clear, actionable information relating to all aspects of direct marketing. Hone your strategy, plan campaigns, justify the budget, and produce winning results with the help of DMA's classic best-seller!

Get definitive statistics demonstrating the size and scope of direct marketing in today's US economy. Top decision-makers rely on this renowned research when positioning products, developing media strategies, allocating budgets, and making their case. Gain access to top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model highlighting direct marketing ROI, advertising expenditures, DM-driven sales, impact, and employment.

Everything you need to know about Hispanic direct marketing! This report will provide you with current benchmarks and best practices on the use of direct marketing methods for reaching the Hispanic audience, including expert analysis on Hispanic direct marketing techniques! Learn about Spanish-language promotions, channel use, use of segmentation and its effectiveness, and much more. This first-ever report looks at the marketer's perspective of reaching Hispanics using direct marketing techniques. You'll find the answers to your most pressing questions, such as what types of promotions are most common and which channels are most effective in increasing response.

Deck the Halls with Boughs of…Email! Last year the Email Experience Council (eec) tracked more than 3,300 emails from more than 100 top online retailers during the fourth quarter and released daily reports on strategies, tactics and trends via the Retail Email Blog. This guide includes benchmarks and advice on when to begin your campaign, how much to increase your email volume, which days to send on, and how to stand out in the inbox during the holidays. Use this guide from the eec and ensure your holiday season is a winter wonderland!

What can you do to make sure my customers remain loyal to my brand? DMA has performed an in-depth study, across different industry segments, to get you the lowdown on customer loyalty programs. For each segment, you'll learn why organizations use loyalty programs, what types of programs are used, and much more. You'll also find top-notch commentary and data from Colloquy - a key supplier to the loyalty marketing industry. In addition, ECHO Award Winning Loyalty Marketing Programs will be analyzed in case studies relating to the segments covered. Ensure your customers are coming back for more when you order your copy today!

The Email Experience Council is excited to announce it's new report, the 2008 Retail Email Unsubscribe Benchmark Study as a primary source of information for you to see how stack up against the competition and learn from leaders in the email arena. Learn more about opt-out methods, alternatives, barriers, and other process elements used by top online retailers.

How did weekly email volume increase or decrease over the pre-holiday norm?Find out here! The Email Experience Council looked at volume data collected by RetailEmail.Blogspot on 109 of the top online retailers to compile this information. Discover the latest answers on how many emails were sent per week during the holiday season, how organizations changed their rate of email sending from last year, and more.

This toolkit contains the information and resources that members need to understand and comply with DMA's Environmental Resolution (May 2007), which calls upon members worldwide to implement and benchmark a set of 15 eco-friendly business practices: the Green 15.

This report focuses on copywriting techniques that are used today.

Studies have shown that welcome emails have significantly higher open rates than regular emails, and are key to setting expectations and communicating the brand. So it's surprising that only 72% of major only retailers send out welcome emails. This study examined the subscription practices of 122 of the largest online retailers.

Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers-lots of emails! Last year we tracked more than 2,000 emails from nearly 100 top online retailers during the fourth quarter and released daily reports on strategies, tactics and trends via RetailEmail.Blogspot. Based on those reports, the eec has produced this helpful roadmap to the email holiday season so retailers and other companies can better formulate their campaigns this year. Happy Holiday Sales, everyone!

A detailed look at the emails of 118 of the top online retailers tracked via RetailEmail.Blogspot. We found that there's a clear trend toward subscription processes that are quick and easy, and increasingly transparent.

Having fallen out of favor many years ago, it's time for email marketers to give animation another look, despite growing concerns about image blocking. Animation can be deployed for a wide variety of purposes in emails and if properly used can entertain, inform and inspire subscribers in ways that static images and text cannot.

Less than 10% of all major retailers have an email version of a Refer-a-Friend Program. Find out who is staying on the cutting edge in this area, what effective creative looks like and how you can implement a similar program.

This is DMA?s first-ever report focusing exclusively on direct mail creative components. This investigation into the power of creative elements is important because research shows that creative accounts for 25.1% of total lift and generates an average response lift of 13.8%. The popularity and effectiveness of 11 different creative elements of direct mail campaigns are measured, as well as how effective respondents consider these elements in terms of lifting response rates. Learn how list and offer contribute to a campaign?s lift. Testing, the very heart of direct marketing, is covered within each chapter. Discover what different testing strategies companies use and what they consider ?best practice.? Their answers may surprise you.

Did you know that 28% of all emails will not render correctly when delivered? Learn the results of the eec's Rendering Study. Find out which vendors your should be working with, best practices for design, and an outlook for the future.

To successfully forward an email, retailers only absolutely need the email address of the friend. However, many of the retailers in our study required other pieces of information, including data that some of them already had.

Instead of inspiring subscribers with their product knowledge and impressing them with exclusive deals with the very first email they receive, a great number of the largest etailers simply say hello and leave it at that.

When it comes to their newsletters, the top retailers largely fall into two camps: those that make the sign-up process as quick and painless as possible, and those that make it rich and personalized.