Since its inception, DMA has been providing the marketing industry with accurate and actionable data, analysis, forecasting, and best practices. Beginning with a few core reports and collections of answers to members’ most frequently asked questions, DMA’s list of publications has grown to include dozens of annual reports and publications covering every angle and aspect of marketing.

Today, DMA RMI offers current and dependable research for a wide range of industries, channels, and marketing interests covering:

• Benchmarking
• Best Practices
• Public Policy Impact Analysis
• Economic Impact
• Consumer Response
• Emerging Trends

To learn more about DMA research, or to share your suggestions, comments or questions, contact research@the-dma.org or call 212.768.7277, ext 1538.